Analysis of the popular trend of car leather

Now the car interior gets more and more attention, whether big or small cars. Consumers want to see fashionable and exquisite interiors, and people's demand for personalization also tends to be obvious, PVC leather and PU leather, so the trend of automotive leather has obvious development.

Once paid less attention to the car interior, now the car interior gets more and more attention, no matter big car or small car, consumers want to see the fashionable and exquisite interior. And people's demand for personalization also tends to be noticeable. The specific trends are as follows.

Interior tones: In the process of studying the market preference for interior tones, we found that with the preference for light-colored car exteriors, especially the Asian market's preference for white exteriors, interiors are also trending toward lighter tones. Light and medium-tone interiors are favored in the luxury car segment. Leather is the first choice for light-colored interiors due to its abrasion resistance and ease of cleaning. We have designed a stain-resistant and easy-to-clean coating process to achieve efficient stain resistance for leather.

Rear seat occupants: The Chinese luxury car market pays more attention to the details and materials of the rear seats. Most luxury car buyers spend most of their time in the rear seats. They, therefore, have higher demands on the car's luxury features, such as more legroom, higher comfort, temperature-adjustable seats, high-definition TVs, and full leather upholstery.

Seats: To clean and tidy the car, adding cloth seat covers is common in China. With the popularity of leather upholstery in the Chinese market, users will feel the advantages of leather seats, especially the wear-resistant and easy-to-clean features.

Personalization: People want their cars to express their style, taste, and temperament, and car interiors such as designer leather bags, high-tech watches, iPods, and cell phones as both design and functionality. Consumers want to buy personalized design and craftsmanship, furniture-quality leather, specially designed shades, perforated patterns, beautiful and innovative stitching, and seats that feel comfortable, warm in winter, and cool in summer.

With the younger generation pursuing both individuality and fashion, car interiors will develop in the direction of personalization. It is also one of our long-term goals to provide DIY-style personalized solutions.